四年后，这家拉丁美洲电子商务巨头悄然取消了其 ERC-20 忠诚代币，而 Nubank 的 Nucoin 也已遭遇同样的死亡。
Mercado Libre 正在关闭 Mercado Coin。该公司在拉丁美洲的规模比亚马逊还要大，通过其 Mercado Pago 钱包宣布该代币将于 4 月 17 日停止运行。
持有代币的用户有三种选择：通过应用程序出售，在平台上作为购买积分使用，或者什么也不做，等待它自动转换为当地法定货币。 Mercado Libre 没有在其客户通知中解释这一决定。 The company did not respond to Decrypt's request for comment.
Mercado Coin 于 2022 年 8 月在巴西推出，作为以太坊上的 ERC-20 代币，与加密货币交易所 Ripio 一起构建。 The idea was simple: buy selected products on the marketplace, earn tokens, use them on future purchases, or cash out.它从未真正流行起来。
The token expanded to other markets after its Brazilian debut, but it never built a meaningful base. It lived and died as a curiosity—a loyalty points system with extra steps and a dose of volatility.
That last part is likely why Mercado Libre isn't abandoning crypto altogether—it's just changing what kind of crypto it bets on.
In August 2024, the company launched MeliDolar (MUSD), a stablecoin pegged to the U.S. dollar. It’s also built with Ripio, and also accessible through Mercado Pago. The key difference is, of course, the price of MeliDolar doesn't move. It's backed by U.S. Treasury securities and dollar deposits, and its value sits exactly where users expect it to.
MeliDolar is also the backbone of the company's Meli Plus loyalty program.会员可以在购买时获得现金返还。他们可以将其花回平台上，在应用程序中免费出售，或者只是将其作为美元对冲工具——对于看着本国货币贬值的巴西和墨西哥消费者来说，这是一个真正有用的功能。这是允许用户尝试 Paxos 的稳定币 进行简短实验后的逻辑步骤。
Mercado Libre isn't alone in learning this lesson the hard way. Nubank 是巴西最大的银行，是一家全数字化新银行，仅在巴西就拥有超过 1 亿客户，同时也进行了相同的实验。 Nucoin launched in 2023 on Polygon, airdropped to its massive user base as a loyalty and rewards token.
其价值随后暴跌 97%。 Nubank 于 2024 年 9 月暂停交易，给持有人 90 天的时间将其代币转换为比特币或 USDC，并在 12 月之前关闭整个交易。 1600 万用户只能背负着包袱，只有银行为消除优势而举办的有奖活动才让这一切变得更加美好。
Mercado Libre 的资产负债表上仍持有超过 3800 万美元的比特币，并继续通过 Mercado Pago 提供加密货币交易和稳定币转账。基础设施仍然存在，但没有人真正使用的货币。